160 - Running contests in WordPress with RafflePress

Interview - Running contests in WordPress with RafflePress

We all like winning things don't we? I mean, honestly, we all do. There's something very satisfying about receiving something unexpected, and there's also something very cool about giving things away too!

Well RafflePress is a new WordPress plugin that will allow you to give anything away to anyone at anytime, right from your WordPress website dashboard. And it's pretty mighty too! The founder, John Turner, is on the podcast today to describe exactly how it all works and how to use it successfully.

The idea is that you find a gift that your users / audience / subscribers would be interested in. This can be literally anything, a car, a training session, a premium plugin license and so on. Head over to the RafflePress settings area in your WordPress dashboard and set up the contest.

You can make it so that the contest runs for any length of time, but the most impressive feature of the plugin is the number of ways that you can ask for entries. There's the usual "get their email" option, but there's a load more in addition to that. You can get them to interact with Facebook and Twitter (et al.), watch a video, answer a question, visit a particular page, invent something bespoke is also an option! So many...

From there you share the contest with your community and hopefully they will enter the contest and see that by interacting and promoting the contest, they will increase their chances of winning. This is also completely configurable too. You can assign points to the actions mentioned above... so 5 points for watching a YouTube video, 10 points for composing a tweet. Each time the entrant comes back to the contest page, they get an update as to how they're doing.

I feel like this is one of those episodes where it's way harder for me to describe what it does. You'd be able to get a much better idea by heading over to the RafflePress website and taking a look for yourself, but here's a list of the main features:

• Drag & Drop Giveaway Builder
• Viral Giveaway Templates
• Responsive Mobile Friendly
• 1 Click Entry + Fraud Protection
• Viral Sharing (Refer-a-Friend)
• Social Media Integrations
• Marketing & CRM Integrations
• Giveaway Landing Page
• Tracking and Retargeting
• Quite a few more as well!

Mentioned in this episode:

RafflePress

See RafflePress in action on the WP Builds 'Giveaways' page