197 - Multiple domains, one WordPress install, you need Landing Kit

Interview with Jason Schuller and Nathan Wrigley

Marketers rejoice! This is a plugin that you've wanted for ages and ages and now you have it! WP Landing Kit.

So what does it do? It allows you to point all of your domains at one WordPress install! Nice.

Perhaps the next question is, why would I want to do that? Why not just install WordPress on each of the domains because clearly that would work. Well, yes it would, but this is not full a fully fleshed out website. As the name of the plugin suggests, this is landing pages. In other words this is for people who want to have a one page website, perhaps you might call this a landing page.

So you're an internet marketer. You have tons of products that you'd like to promote, offers that you'd like to pitch and upsells that you like to push. These need a home - a page. Perhaps these products and offers only have a limited shelf life, maybe a week or a month, so going to the lengths of setting up a WordPress website is a little overkill. You just want to get a sales pages up, start to promote it and then move onto something else.

WP Landing Kit allows you to have as many domains as you can like all pointing to one WordPress website. In effect each page on that website becomes a domain.

You can create the ultimate landing page template, one that stands the AB test of time, a page that truly meets all the requirements, one that converts well above the average. Now if you start to promote a new product, you just duplicate that template, adjust a few things on the website, fiddle with some DNS and boom, you're in business. You have a domain, pointing to a WordPress site, but that site is never revealed and it looks like it's a site all by itself.

I guess that you'll only run into this problem if you need single landing pages, and if you do need that, you're immediately seeing how this can save you hours and hours of time. Hours of installing WordPress, gone. Hours of downloading plugins, gone. Hours of updating WordPress, plugins and themes, gone. In short, this is super fast way to get your landing pages up and running. In fact I'd challenge you to find a faster way, even with a rival SaaS service.

Now the picture that I painted was a little simplistic. I said that you can only create single page websites, but that's not quite true. I imagine that this is the most common use, but if you want to you can add in sub-pages and map Custom Post Types as well. In other words, it allows for more complexity should you need that.

Unlimited domains mapped to one domain - a simple, but effective way of managing your marketing website empire!

So Jason Schuller is on the podcast today to talk all about it. Why it was created, what obstacles it overcomes, and how to set it all up.

Listen to the podcast and then join the discussion over in the WP Builds Facebook group, or in the comments below...

Mentioned in this episode...

WP Landing Kit