200 - To niche or not to niche

Debate with Nathan Wrigley and David Waumsley

Setting up the Debate

We talked about niches a few years ago but thought it would be good to subject it to this (perhaps more rounded) format. Plus things change!

Niche (the default advice?)

• Find your ideal customer
• Be the expert in your field
• Earn more - because you are the expert in your field
• Better targeting of your market
• Reduce burnout or getting overwhelmed (easier to create systems for niches)
• We all niche (WordPress / Page Builders / design / dev etc)
• You can collaborate with people offering different services in your field (good for marketing)
• No competing with everyone with your skill set
• It can add authenticity to what you do
• If you’re good, you could replicate the niche to another niche
• You can sell the business and move to the next niche

Not Niching 

• It's easy to get it wrong (ie you ideal customer is not willing to pay when you need)
• Many clients like to use local people - imagine being the agency who creates site for vets based in a town with one local vet
• All your eggs are in one basket - you could be pushed out by a big player
• Clients may not want the same supplier as their competitors
• Could be boring do the same kind of site - leading to burnout
• Restricts who you could serve in a changing marketplace
• Unless you wandered into a niche it probably is not authentic
• If people buy because of who you are - the niche is more of a restriction

Mentioned in this episode...

I just thought that I ought to write something at the end here about the fact that we got to 200 episodes. I feel like this is quite and achievement! Well done to David for sticking with me in all this!

If you fancy continuing the conversation, please comment below or perhaps in the WP Builds Facebook Group thread.