215 - Checkout CheckoutWC for a customised WooCommerce experience

Interview with Clifton Griffin and Nathan Wrigley

DEAL ALERT:
Get 15% off CheckoutWC with coupon code ‘wpbuilds’. It even works on renewals.

So if you’re a user of WooCommerce, then the podcast today will be of interest to you. It’s all about creating the best checkout experience to increase conversions with the CheckoutWC plugin.

The checkout process of WooCommerce ‘out-of-the-box’ is okay, but it’s not all that great. Yes, it works, but you know that you’ve seen better workflows; better ways of guiding you through the final stages of your purchase.

I don’t know about you, but I’ve left lots of things in shopping carts over the years. Most of this was not out of frustration with the checkout experience as such; I mean, I was not throwing things at my screen because the cart was broken. It’s more to do with the fact that I just lost focus, I had too many steps to perform and the widget that I had in the cart just got left there. I suspect that you know what I mean?

We’ve all been through a checkout process online that was just painless. It takes less page loads, fewer clicks and I for one really notice when the checkout is painless and when it’s not!

The guest on the show today, Clifton Griffin, has been working for the last two years at getting the WooCommerce cart experience as painless as possible with his CheckoutWC plugin. He makes no apologies for where he gets his inspiration from either – Shopify.

Clifton has a notion of keeping customers in a ‘single domain of knowledge’. Sounds fancy, but what it really means is that there’s an easy three-step process to the checkout that goes like this:

1. get the shipping and email address
2. pick a shipping method
3. pay (and optional alternative billing address)

This is nice and simple, and it looks great. Nothing confusing, just simple to see steps that let you know where you’re at and what’s remaining. This is not just guess work either, it’s based upon solid user testing, which is proven to convert more often.

CheckoutWC is a distraction free way of making your WooCommerce shop into something better.

We don’t like to get into the game of hyping up products, and that’s not the case with CheckoutWC either. This new cart experience is not going to double your conversions, if that were the case, 100% off the people using WooCommerce would be using it. This is more about taking the existing traffic you have and getting a few more sales. Tweaking things so they’re easier and faster, and more likely to be followed through by potential customers.

If your customers like using Apple / Google Pay, they can literally Zoom through the checkout in a matter of seconds. 2 clicks and you’re done! Just enable the option in Stripe.

So Checkout CheckoutWC on the podcast today, you might make a few more sales if you do!

Mentioned in this podcast:

DEAL ALERT:
Get 15% off CheckoutWC with coupon code ‘wpbuilds’. It even works on renewals.