229 - Creating Custom Sales Funnels For WooCommerce with LaunchFlows

Interview with Nathan Wrigley and Spencer Forman

DEAL ALERT: Get a 25% recurring discount on unlimited site membership by using the coupon code wpbuilds at the checkout! Nice!

So we all know that eCommerce is on the rise, and that WooCommerce is a really popular choice for doing that. If you’ve used WooCommerce you’ll likely know that it does quite a bit in the free version to get you up and running, but the customisation comes from plugins, some free and some premium.

Today we talk about a solution which enable you to do a whole bunch more with WooCommerce, and it’s called LaunchFlows.

Spencer Forman, the product founder, describes it in this way…

In today’s world there is no difference between “digital” and “physical” products insofar as the transactional engine of your website is concerned. While it may have been true in the past that certain products like EDD were focused on capabilities for those who (like me) sell digitally licensed subscription software, that is no longer a factor, as the capability exists for WooCommerce to do everything.

Since WooCommerce is, arguably, the most popular and well developed / supported / accessorised plugin in the entire WordPress ecosystem… why “wouldn’t” anyone use it for all purposes?

Spencer Forman

Previously, the answer may have been because it doesn’t do certain things very well, such as:

• Instant registration for onboarding new users / prospects
• Order bumps / variable products in a one-page checkout
• Upsells & downsells (the real kind, not the kind in the footer of a product)
• Donations & instant payments
• Custom thank you & next step payments In other words

Previously WooCommerce has all this awesomeness, but acts out of the box like everyone is running a Home Depot… rather than a modern, marketing automation based sales funnel, where you offer someone only the things they want, and only when you think it will convert the best.

That’s precisely why Spncer created LaunchFlows. He made it his focus to gently and elegantly “tweak” or “improve” the core functionality of WooCommerce and make it play nicely with the marketing automation capabilities of WPFusion, Uncanny Automator, If>So, etc., while also being drag and drop simple with your favourite page builder such as Elementor, Gutenberg, Divi, or even Classic Editor.

As a result, you don’t go away from WooCommerce, yet you don’t also break WooCommerce as you might with some other plugins that take over the checkout process from WooCommerce… and you don’t reinvent the wheel of trying to do what your favorite page builder already can do for you.

DEAL ALERT: Get a 25% recurring discount on unlimited site membership by using the coupon code wpbuilds at the checkout! Nice!

Mentioned in this podcast:

launchflows.com