254 - Automatic content creation with Bertha.ai

November 11, 2021 01:04:12
254 - Automatic content creation with Bertha.ai
WP Builds
254 - Automatic content creation with Bertha.ai

Nov 11 2021 | 01:04:12

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Show Notes

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Interview with Andrew Palmer, Vito Peleg and Nathan Wrigley

So perhaps you’re really into writing. You live and breathe it. You wake up in the morning and can’t wait to get out the laptop and start bashing away. The ideas flow out of you all the time; never ending. You’re like a tap fully turned on.

Mmm. This is not you though is it. It’s more likely that you need to write, have to write, are required to write, but sometimes the ideas just don’t come to you. You stare at the blank screen and your artistic juices don’t flow. You get stuck, frustrated and write less than you need to. You’re a rusty tap, dripping once in a while!

What you need is some help. You need something to give you a little push; to set you on the road.

Now, I’m sure that you’ve heard of GPT-3? If you haven’t you’re either going to love it and use it, or you’re going to rush to a bunker because the you know that the robots are about to come and get you and enslave us all!

GPT-3 is a deep learning language model which composes human-like text. You feed some basic ideas in one end. Unknowably complex voodoo happens. It gives you multiple variations of text, short, medium, long for you to use. All you did was write a few words and click a button!

In short, it overcomes the writers block and helps you to get started.

Bertha.ai is a WordPress plugin which brings GPT-3 right into your website content creation process. Wherever you write text in your WordPress website, Bertha is there to give you a hand, to help you get started.

Perhaps you’re a Gutenberg user, or maybe a Page Builder is more to your liking? No matter, Bertha will be there, ready to lend a hand.

I’m not going to lie to you. I find all this stuff both amazing and terrifying at the same time. I am writing this in the bunker which I had built after I bought my first ZX81 computer and could see the writing on the wall!

In order to quieten down my fears, I got Andrew Palmer and Vito Peleg (the founders of Bertha.ai) on the podcast to explain how it works and why it’s useful and not going to replace us humans anytime soon.

They explain how it works, what it can do and is best at, as well as when it’s not really suitable. It all comes down to using the AI to get you started, to get the ball rolling. Not just creating 10,000 word articles, 5 times a day that will just clog up the internet. Use Bertha to overcome the writers block, to get you started, to improve what you’ve already got, to help you when you’re stuck.

I asked Andrew and Vito the following questions:

So that up there ^^^, Nathan wrote that. It took him about 20 minutes and he rather enjoyed it. What follows though is Betha’s creation. It took Bertha about 4 seconds and I’ve no idea if she / he / it enjoyed it. If I find out that it did, then I’m moving into the bunker permanently.


Bertha had this to say. Being honest, Andrew did what he said you needed to do, he tweaked it and it took under 5 mins.

This was in the input text:

Bertha (+Andrew modifying) wrote:

This week on the WP Builds Podcast, Nathan Wrigley interviews the founders of Bertha.ai, a new WordPress plugin which makes it easy to create content for your website.

This AI powered plugin will make it effortless for you to add new content to your site.

If you are looking for the best way to add content, this episode is made just for you!

We spoke with Andrew Palmer (a helpful member of the WordPress community) and Vito Peleg, the founder of Atarim on how they came about making an awesome AI based Writing assistant – built right into WordPress.

We all know creating new content for your site can be a time-consuming process.

Bertha AI, it would seem, will make it effortless for you to add new content to your site, you can add new pages and posts in just a few clicks!

“We wanted to keep the templates at a high level of abstraction so that they could be applied anywhere – but after a while we started to get feedback from users saying that they’d like more context around the examples. We did this by using our experience of building over a thousand websites and more. We know what sentiments are needed and Bertha has adapted well to the demands placed upon her“.

Bertha AI is on a mission to help you become a better writer by writing for you.

Imagine an intelligent assistant that saves time and effort for busy content creators, who can focus on what they do best – create engaging content.

With Bertha, you can:

✓ Write blog posts and landing pages

✓ Generate marketing copy, including sales pages and product descriptions

✓ Save hours trying to think of a headline, paragraph introductions and even Blurb info

✓ With over half a million words per month for Pro users, Bertha will pay for herself in weeks, if not days!

Remember WordPress is the most popular web development platform in the world. Every month, more than 40% of websites are built on WordPress publishing content every single minute of every single day But it can be hard to create high-quality content for your website, especially when you need to build a large number of pages quickly.

Listen in and hear how these two WordPress innovators can help you generate better content, faster and more cost effectively than you can imagine.

Vito and Andrew have lots more coming into Bertha and we recommend you keep up to date. The easiest way of doing this is downloading the free version (which currently includes everything in the Pro version and is only limited on the number of words you can create every month. We love Bertha and we are sure you will too. 

Mentioned in this podcast:

Bertha.ai

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