One the more challenging things to do when creating a website is to write effective copy. In the era of Page Builders, getting the site to look good and work well is easier than ever… but getting effective and compelling copy on your site is as hard as it’s ever been. In fact, with the competition out there, all trying to get the same SEO juice as you are, it might be harder than it’s ever been.
Unless you’re a pro at this you might struggle, and your clients might be even worse.
Step up Todd E. Jones and his Website Copy Framework.
It’s Todd’s mission to make it as easy as possible to go from zero copy to a fully fleshed out site as quickly as possible.
It’s a resource that you can use over and over again to help with all aspects of any website. It’ll give you guidance to unlock your writing blockers and get you up and running.
Specifically, it’ll help map out with suggestions and templates how to write for:
With extra resources for:
We talked on the podcast about why Todd built the product, and how he got into using WordPress.
We also discuss exactly what it’s used for. It’s essentially a collection of templates for all the different components you need to put on your website. It makes it easier for you to understand how to get started and what effective copywriting is.
So if you need help with your copywriting, check out the podcast and see if the Website Copy Framework might get you writing better copy.
When you sell your WordPress websites to your clients, do you push the logical or the emotional? Do you talk about technical details or...