271 - How do we structure our clients' websites?

Welcome to another in the Business Bootcamp series where we relearn everything we know about building WordPress sites and running a web design business from start to finish. We're on series 2, episode 2. "How do we structure our clients' websites?" We're trying to figure out which parts of a website does our client really need from the outset. There's hundreds of things that we can do, but as the budget is tight, what are the things that we're going to suggest that the client implement to get the most from this fledgling site? Do they need something specific in the header? What about lead magnets or landing pages? Which pages are essential at the start and how are we going to measure the success of what we're building over time? There's a lot in here, and it may be that you've in a habit of doing things in a certain way, and this conversation might make you stop and have a rethink about the structure of your clients' websites. Go listen...