352 - Why email marketing is still alive: insights from Rytis Lauris of Omnisend

November 30, 2023 • 01:04:44
352 - Why email marketing is still alive: insights from Rytis Lauris of Omnisend
WP Builds
352 - Why email marketing is still alive: insights from Rytis Lauris of Omnisend

Nov 30 2023 | 01:04:44

/

Show Notes

Today, we're joined by Rytis Lauris, the co-founder and CEO of Omnisend, a marketing automation platform for online businesses. We discuss the enduring effectiveness of email marketing, the importance of owning your own content, and how Omnisend integrates with WordPress and WooCommerce to provide value for online sellers. Rytis explains how email automation can drive revenue and improve customer engagement, and emphasises the need for permission-based communication and personalised messages. He also shares insights on the growing importance of SMS marketing and the role of AI technology in streamlining marketing processes. With their innovative approach to automation and targeted campaigns, Omnisend is paving the way for businesses to effectively communicate with their customers and boost their online sales.
Previous Episode
Next Episode

Other Episodes

Episode

May 27, 2019 • 00:24:03
Episode Cover

WP Builds Newsletter #64 - WordPress 5.2.1, plugin news and SERPs problem

[spp-player url="https://episodes.castos.com/wpbuilds/wpbuilds-news-64.mp3"] This weeks WordPress news - Covering The Week Commencing 20th May 2019: WordPress Core WordPress 5.2.1 Maintenance Release WordPress 5.2 Improves the...

Listen

Episode

March 05, 2018 • 00:06:36
Episode Cover

WP Builds Newsletter #2 - Week Commencing 26th February 2018

Listen

Episode 0

April 20, 2017 • 01:02:50
Episode Cover

22 - Amir Helzer, CEO of Toolset and WPML

0.75x 1x 1.25x 1.5x 2x 0:00... 22 – Amir Helzer, CEO of Toolset and WPML Skip the News items and get straight to the...

Listen