385 - Revolutionising newsletters: Xaver Birsak's journey with his Mailster plugin

In this episode of the WP Builds podcast, I chat wih Xaver Birsak, the creator of Mailster, an email marketing plugin for WordPress. Xaver, who has over 20 years of experience in the tech industry, shares his journey from working with Flash, HTML, and JavaScript to developing Mailster, which initially launched in 2012 and recently updated to version 4.0. The discussion covers Xaver's transition from the Envato marketplace to a subscription-based model, detailed features of Mailster such as its drag-and-drop builder and GDPR compliance, and future plans for the plugin. Whether you're a seasoned email marketer or just starting, this conversation is packed with insights on integrating email marketing seamlessly within your WordPress site while maintaining full control over your data. Check it out...