387 - Building customer trust through transparent crisis management with Marc Benzakein

August 29, 2024 00:53:47
387 - Building customer trust through transparent crisis management with Marc Benzakein
WP Builds
387 - Building customer trust through transparent crisis management with Marc Benzakein

Aug 29 2024 | 00:53:47

/

Show Notes

Today I chat with Marc Benzakein, a tech industry veteran, as he shares insights on crisis management. Marc recounts a severe cyber security breach during his tenure at a previous company where a hacker demanded $40,000 within 72 hours. He emphasises the importance of honesty, transparency, and clear communication in crisis management. We also discuss the role of proactive security measures and professional handling of cyber threats in a post-9/11 world. The episode underscores the value of gaining customer trust and business sustainability through transparent crisis management. Join me for a sobering and insightful discussion that underscores the need for honesty, preparation, and resilience in the face of security crises. This episode is not just informative but a good listen for anyone looking to understand the intricacies of effective crisis management and customer relations.

Other Episodes

Episode

January 16, 2020 00:55:16
Episode Cover

162 – Information Overload

So… it’s another foray into the Watertight Marketing book by Bryony Thomas. This time to talk about the subject of information overload. The idea...

Listen

Episode 0

June 17, 2025 01:33:41
Episode Cover

This Week in WordPress #336

The WordPress news from the last week which commenced Monday 9th June 2025. Join Nathan Wrigley, Remkus de Vries, Piccia Neri, Tim Nash as...

Listen

Episode

March 08, 2018 00:58:34
Episode Cover

66 - How to "Bad Ass Your Brand" with Pia Silva

Listen