459 - Ben Pines on building a sustainable WordPress business with authentic marketing

WP Builds

Mar 05 2026 | 00:43:28

00:00 / 00:43:28

Show Notes

In this episode, Nathan Wrigley talks with Ben Pines about founder-led marketing, particularly in the WordPress and SaaS spaces. Ben explains how traditional marketing tactics like SEO and paid ads are less effective due to AI-generated content, and advocates for a personal, trust-building approach where founders consistently share authentic insights. He describes how he helps founders develop a marketing system with minimal time commitment, just 1-2 hours a week, focused on genuine business sense and value, not just features. The discussion also touches on the importance of making marketing feel human and credible. Go listen...

Other Episodes

Episode

April 15, 2019 • 00:24:43

WP Builds Newsletter #58 - WordPress 5.2 Beta 2, so much security and photos of black holes

[spp-player url="https://episodes.castos.com/wpbuilds/wpbuilds-news-58.mp3"] This weeks WordPress news - Covering The Week Commencing 8th April 2019: WordPress Core WordPress 5.2 Beta 2 Gutenberg Team Publishes RFC...

Episode 0

June 09, 2026 • 01:29:05

This Week in WordPress #375

The conversation focused on WordPress community updates, recent trends in plugin and security landscapes, and user concerns over AI integration and site management practices....

Episode

November 07, 2019 • 00:48:15

153 - Losing clients before you even get them

[spp-player url="https://episodes.castos.com/wpbuilds/wpbuilds-episode-153.mp3"] Discussion - Losing clients before you even get them This is a little mini-series based upon the book 'Watertight Marketing' by Bryony...