464 - Why Brian Gardner is betting big on Block Themes

In this episode, Nathan interviews Brian Gardner about his pioneering work in WordPress theming, the rise and impact of the Genesis Framework, and the shift toward block-based themes. They discuss the promise, challenges, and slower-than-hoped adoption of block editing, as well as its design flexibility through patterns. The conversation also explores the influence of AI tools like Miles on WordPress design, the evolving theme business landscape, and the future of web creation with AI-generated patterns and themes integrated into WordPress workflows.